Phd. Umashankar SINGH

- Lecturer -

Dr. Uma Shankar Singh is holding the award of Ph.D. in Management. Being an alumni of XLRI Jamshedpur having a strong crtical reasoning ability. He holds the triple dgrees of post graduate study. Recent years his activity with research has reached some milestones. He has 32 scholar articles and 2 books published in his account. Four of his papers are with SCOPUS indexed journals. He has participated in many conferences and has got invited as Keynote speaker too. 

Here you can access my CV > [ My Curriculum Vitae (CV) ]

Here you can find some links to find me in different mediums...

Education Background :

Ø  Ph.D. in Management from SIKSHA ‘O’ ANUSANDHAN UNIVERSITY, Bhubaneswar, Odisha, INDIA.




Ø  COURSE WORK for Ph.D. with 85% from SIKSHA ‘O’ ANUSANDHAN UNIVERSITY, Bhubaneswar, Odisha, INDIA.


Ø  PGCEM from XLRI with 64% from Jamshedpur, Jharkhand, INDIA.


Ø  PGDBM with specialization in Marketing and Finance with 64% from INTEGRAL INSTITUTE OF ADVANCE MANAGEMENT, Visakhapatnam (Andhra Pradesh) approved by AICTE, INDIA.


Ø  Bachelor of Commerce with honors in ADVERTISING SALES PROMOTION AND SALES MANAGEMENT with 69% from Ranchi University, Jamshedpur, Jharkhand, INDIA.


Ø  PGDCA with 67% from THE INSTITUTE OF COMPUTER ENGINEERS INDIA, Kolkata (West Bengal) approved by Govt. of India.


Ø  DOEACC ‘A’ LEVEL with 64% computer education from THE INSTITUTE OF COMPUTER ENGINEERS INDIA, Kolkata (West Bengal) approved by Govt. of India.


Ø  DOEACC ‘O’ LEVEL with 64% computer education from KANAK INFOTECH, Jamshedpur (Jharkhand) approved by Govt. of India.


Ø  Intermediate of Science with PCM from BIEC Jamshedpur (Jharkhand).



Ø  Matriculation from R.D.TATA HIGH SCHOOL recognized from BSEB Jamshedpur, Jharkhand, INDIA.

Interests :

Ø  Marketing Management, Services Marketing, B to B Marketing.

Ø  Consumer Behavior, Agricultural Marketing, Marketing Research.

Ø  Research Methodology, Entrepreneurship, Principles of Management.


Ø  Financial Management, Portfolio Management.

My Teaching philosophy is :

Learn continuously to contribute my best efforts for the organizational growth and work in a challenging environment that provides scope to enhance skills and knowledge.I always have the equal opportunity for the student to contribute in discussion and apply the hypothetical cases for discussion and like to share the practical experience of situation. I believe in learning teaching and keep myself engaged in academic research. I have published 25 articles out of which 4 are in SCOPUS indexed journals and 2 books available online. I am self-motivated and take the initiative for administrative and social activities in the organization. I take the challenges and keep myself aligned with organizational objectives.

Click here to access Question Bank, Course Materials and Lecture Notes > ( myIshik Page )

All Years

My Publications

  • Abstract Published In Conference Abstract Book
    • A Relational Study on Export Market Orientation and Business Performance
      2017 - 2018

    • Analyzing the Quality Management Process in Healthcare Sector
      2017 - 2018

  • Paper Published In International Indexed Journals
    • Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA
      2017 - 2018

      2017 - 2018

      The study is descriptive in nature have taken in consideration the two different dimensions of branding as brand equity and brand experience. The extensive literature 
      review in this area leads to the research problem as to measure the customer perception on the brand equity and brand experience of Carrefour store. 

    • Volumes and Flows Issue with Vegetable Industry in India
      2017 - 2018

    • Analyzing the Acceptability of Customer Relationship Management Practices by Society
      2017 - 2018

  • Activities by types